J. L. Bayer came to BAM with several marketing needs that would make them more competitive in the Pittsburgh HVAC space. We developed both a traditional media strategy, as well as a digital strategy that dramatically increased their brand awareness this winter.

BAM is in the process of executing a strategic marketing campaign that includes radio spots, post card mailings, and paid search campaign in the greater Pittsburgh area. We developed and designed a new lead generating website that will provide incremental leads in the coming months as their site will continue to climb the search engine ranks.

Bayer had a need for a motto that would be applicable to all phases of their heating and cooling services offered. BAM put our heads together and the “Stay Warm Pittsburgh” slogan was born. Vanity URLs for the heating and cooling seasons were purchased and include both StayWarmPittsburgh.com and StayCoolPittsburgh.com.

Their creative is on display below and includes their 15 second radio spots as well as the “Sick Furnace?” mailer. We are pleased to have worked with J. L. Bayer and are excited to watch their brand continue to resonate.

Radio Advertising

J.L. Bayer (15 seconds)

J.L. Bayer #2 (15 seconds)

Print Advertising

J. L. Bayer Heating & Cooling