Say hello again to The Culligan Lady; she has been called back to action by Pittsburgh-based BAM Advertising for use in TV, Radio, Print and Online media executions from coast to coast.
Culligan International, located in Rosemont, IL, kicked off 2012 with a completely redesigned Culligan.com along with an all-new image of the Culligan Man. To complement their efforts, BAM undertook the project of re‐launching the Culligan Lady. “It was time to introduce a new Culligan Man but by adding the Culligan Lady and her unforgettable “Hey Culligan Man” tagline, the entire brand will be re-energized,” offered Neil Catapano, Vice President and head of Culligan client services at the agency.
LuLu (as Culligan dealers affectionately refer to The Culligan Lady) started shouting “Hey Culligan Man!” in a series of successful Radio and Print campaigns created and launched by Dallas Williams Productions of Los Angeles in 1959. In 1960, The Culligan Lady first appeared on TV thanks to the original animation created by designer/animator Lee Mishkin. LuLu remained part of the brand throughout the 1990’s until being retired. Now, BAM has brought her back to life by animating the most recent Culligan Lady graphic version in high definition.
“Honestly, it was a very cost-effective alternative,” stated agency president Bill Berry. “We have a unique relationship with our Culligan dealers who allow us to produce creative where a void exists and the dealer’s message was heard regarding LuLu and the Hey Culligan Man tagline.” Added Catapano, “The tagline is the brand!”
The Culligan Lady can be seen and heard promoting core elements of Culligan’s international product line from water softeners and reverse-osmosis drinking water systems to the hallmark of the brand, the local service provided by over 850 Culligan Men and Women in North America.